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7 Best Shopify Marketing and Ads Apps for Your Online Store

Got an e-commerce store on Shopify? Great! But how do you measure the effectiveness of your ads? Whether it’s to grow traffic and revenues or divert customers to certain items, special offers or end-of-season sales, ads are essential for any Shopify store. But it’s important to find a Shopify ads app that delivers results and […]

What Is Facebook Lookalike Audience?

Facebook is a common go-to advertising platform, offering various audience options for advertisers including today’s topic: the Facebook Lookalike Audience. Having surpassed the 2.6-billion daily active users mark, Facebook will remain a top contender when it comes to advertising dollars. What is Facebook Lookalike Audience? Facebook’s Lookalike Audience is one of several audience types Facebook […]

Facebook Custom Audiences: A Short and Easy Guide

It’s common knowledge that Facebook ads are one of the most widely-used social media ads in the world. Businesses swear by them, especially when they get their Facebook Custom Audiences done right early on. This shouldn’t come as a surprise, considering that the social media platform 2.6 billion active monthly users by the end of […]