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Improve Your Facebook ROAS with These 11 Tips

Running ads on social media and especially Facebook is pretty much essential for e-commerce businesses today. But not all ads are made equal. And as an e-commerce business, you have to keep track of your Facebook return on ad spend (ROAS). How much you understand ROAS on Facebook and how you deal with it can […]

A Guide to the ROAS Formula and Improving Your Ad Campaigns

If you’re a business, you’re probably familiar with the term return on ad spend (ROAS). Better yet, you’re curious about the ROAS formula. And how it can and should work for you. Whether you’re an online e-commerce business or if you have a physical store, you’ve probably dabbled in the world of advertising, particularly Facebook […]

What You Need to Know about the Difference between ROI and ROAS

When you’re running an e-commerce business, there are many metrics to consider to keep your business running, making revenues, and profits. Among these metrics are two often mixed up terms. They are: return on investment (ROI) and return on ad spend (ROAS). Let’s focus on the difference between ROI and ROAS and how e-commerce businesses […]