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A Quick Guide to Average Customer Acquisition Cost in E-commerce

Online businesses know there are many e-commerce metrics they need to be aware of to grow their businesses. But one metric and expense specifically trumps all others. That’s the average customer acquisition cost in e-commerce. By knowing the average customer acquisition cost, online stores are able to determine how their various forms of marketing are […]

8 Marketing Automation Trends You Need to know

The world is making major shifts in the areas of retail, marketing, and digital transformation and information. E-commerce businesses are constantly looking for ways to engage their customers, appeal to them, while also trying to save time and money, which brings to the forefront the idea of marketing automation. In the past few years, artificial […]

E-commerce Automation: How to Save Time and Boost Revenues

Did you know that by 2021 (yes, this year!) there will be roughly 2.14 billion (yes, billion!) online buyers? That’s almost 27% of the world’s population. (Oberlo) What this means is: E-commerce is growing – fast! But managing an online store isn’t easy. And as more businesses move online, store owners and marketing managers will […]

47 E-commerce Vocabulary, Metrics and Biz Terms You Need to Know

Whether you already have an e-commerce business or are planning to launch one, understanding the following e-commerce vocabulary and e-commerce metrics can help you grow. Whether it’s ROI, CAGR, AOV, or something else that doesn’t come with an acronym, metrics have been around since forever. The world’s most successful businesses know what metrics they need […]

A Guide to the ROAS Formula and Improving Your Ad Campaigns

If you’re a business, you’re probably familiar with the term return on ad spend (ROAS). Better yet, you’re curious about the ROAS formula. And how it can and should work for you. Whether you’re an online e-commerce business or if you have a physical store, you’ve probably dabbled in the world of advertising, particularly Facebook […]

What You Need to Know about the Difference between ROI and ROAS

When you’re running an e-commerce business, there are many metrics to consider to keep your business running, making revenues, and profits. Among these metrics are two often mixed up terms. They are: return on investment (ROI) and return on ad spend (ROAS). Let’s focus on the difference between ROI and ROAS and how e-commerce businesses […]

Understanding the 360-degree View of Your Customer

When working in marketing, there are many aspects that come to light that need to be addressed. On top of this list is anything to do with your customers, particularly their data. Hence, the 360-Degree Customer View was born. Having customer data is of utmost importance to businesses nowadays. But the problem is that most […]

Here’s What You Need to Know about the Facebook Pixel

One of the most important options provided by Facebook for businesses is the Facebook Pixel. Companies, small and large, use it for tracking purposes. But what is the Facebook Pixel and how does it work? That’s what we will be talking about today. Facebook Pixel Basics Facebook introduces its Pixel as “a piece of code […]