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7 Best Shopify Marketing and Ads Apps for Your Online Store

Got an e-commerce store on Shopify? Great! But how do you measure the effectiveness of your ads? Whether it’s to grow traffic and revenues or divert customers to certain items, special offers or end-of-season sales, ads are essential for any Shopify store. But it’s important to find a Shopify ads app that delivers results and […]

Facebook Ad Frequency: The Complete Guide for 2021

Have you ever wondered what a good Facebook ad frequency is and how to use it to drive more business? Well, you’ve come to the right place. Many of your customers are using Facebook, even if they’re not directly buying on the platform. Facebook recently reported that it has an average 1.88 billion daily active […]

E-commerce Automation: How to Save Time and Boost Revenues

Did you know that by 2021 (yes, this year!) there will be roughly 2.14 billion (yes, billion!) online buyers? That’s almost 27% of the world’s population. (Oberlo) What this means is: E-commerce is growing – fast! But managing an online store isn’t easy. And as more businesses move online, store owners and marketing managers will […]

45+ E-commerce Vocabulary, Metrics and Biz Terms You Need to Know

Whether you already have an e-commerce business or are planning to launch one, understanding the following e-commerce vocabulary and e-commerce metrics can help you grow. Whether it’s ROI, CAGR, AOV, or something else that doesn’t come with an acronym, metrics have been around since forever. The world’s most successful businesses know what metrics they need […]

A Guide to the ROAS Formula and Improving Your Ad Campaigns

If you’re a business, you’re probably familiar with the term return on ad spend (ROAS). Better yet, you’re curious about the ROAS formula. And how it can and should work for you. Whether you’re an online e-commerce business or if you have a physical store, you’ve probably dabbled in the world of advertising, particularly Facebook […]

Facebook Custom Audiences: A Short and Easy Guide

It’s common knowledge that Facebook ads are one of the most widely-used social media ads in the world. Businesses swear by them, especially when they get their Facebook Custom Audiences done right early on. This shouldn’t come as a surprise, considering that the social media platform 2.6 billion active monthly users by the end of […]