Convertedin Blog

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RFM for E-commerce: Basics You Need to Know

Whether you’re a marketer or business owner, customers are the bread and butter of your business. But how do you view these customers? Do you rank them based on certain criteria, like say RFM segments? How do you measure their lifetime value? And more importantly what can you do to build a relationship with these […]

9 Ways to Create Effective Ads and Prevent Ad Fatigue

Have you felt like you watched an ad way too many times that you were just tired of it? In the world of marketing and advertising, this is called ad fatigue. Ad fatigue isn’t limited to social media. You’ve probably experienced it while watching TV or listening to the radio. When an ad keeps coming […]

8 Marketing Automation Trends You Need to know

The world is making major shifts in the areas of retail, marketing, and digital transformation and information. E-commerce businesses are constantly looking for ways to engage their customers, appeal to them, while also trying to save time and money, which brings to the forefront the idea of marketing automation. In the past few years, artificial […]

E-commerce Automation: How to Save Time and Boost Revenues

Did you know that by 2021 (yes, this year!) there will be roughly 2.14 billion (yes, billion!) online buyers? That’s almost 27% of the world’s population. (Oberlo) What this means is: E-commerce is growing – fast! But managing an online store isn’t easy. And as more businesses move online, store owners and marketing managers will […]

45+ E-commerce Vocabulary, Metrics and Biz Terms You Need to Know

Whether you already have an e-commerce business or are planning to launch one, understanding the following e-commerce vocabulary and e-commerce metrics can help you grow. Whether it’s ROI, CAGR, AOV, or something else that doesn’t come with an acronym, metrics have been around since forever. The world’s most successful businesses know what metrics they need […]

A Guide to the ROAS Formula and Improving Your Ad Campaigns

If you’re a business, you’re probably familiar with the term return on ad spend (ROAS). Better yet, you’re curious about the ROAS formula. And how it can and should work for you. Whether you’re an online e-commerce business or if you have a physical store, you’ve probably dabbled in the world of advertising, particularly Facebook […]

What You Need to Know about the Difference between ROI and ROAS

When you’re running an e-commerce business, there are many metrics to consider to keep your business running, making revenues, and profits. Among these metrics are two often mixed up terms. They are: return on investment (ROI) and return on ad spend (ROAS). Let’s focus on the difference between ROI and ROAS and how e-commerce businesses […]

What You Need to Know About Facebook’s Dynamic Ads and Static Ads

In the world of advertising, there many forms an ad can take. Each social media platform comes with its various ad options. In this article, we will be talking about Dynamic ads and Static ads. Main Criteria for Any Ad When conducting ads, whether on Facebook or any other platform, there are a few basic […]