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The Top 24 E-commerce KPIs Every Business Needs to Know

For an online store to succeed in today’s fast-paced data-driven world, they need key performance indicators or KPIs. These e-commerce KPIs or benchmarks help brands in various ways. From managing their online stores to creating marketing strategies to understanding data to setting operational targets, marketing and operations managers as well as small-and-medium business owners can […]

A Quick Guide to Average Customer Acquisition Cost in E-commerce

Online businesses know there are many e-commerce metrics they need to be aware of to grow their businesses. But one metric and expense specifically trumps all others. That’s the average customer acquisition cost in e-commerce. By knowing the average customer acquisition cost, online stores are able to determine how their various forms of marketing are […]

30+ E-commerce quotes to help you understand your customers better

The world of e-commerce is large and ever-growing and ever-evolving. But the changes in e-commerce over the past year (or year-and-a-half) alone were remarkable. In 2020, many offline stores were forced to shift to e-commerce to keep their businesses going, while many small e-commerce businesses struggled and others flourished. Globally, retail e-commerce sales in 2020 […]