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7 Best Shopify Marketing and Ads Apps for Your Online Store

Got an e-commerce store on Shopify? Great! But how do you measure the effectiveness of your ads? Whether it’s to grow traffic and revenues or divert customers to certain items, special offers or end-of-season sales, ads are essential for any Shopify store. But it’s important to find a Shopify ads app that delivers results and […]

How to Create a Customer Segmentation Strategy and Boost Sales

Every business, big or small, needs a customer segmentation strategy to better target their customers and increase revenues. Using this strategy, companies will then be able to better understand their customers and their needs. To do that, let’s first define what customer segmentation is. As its name suggests, customer or user segmentation means dividing your […]