Convertedin Blog

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RFM for E-commerce: Basics You Need to Know

Whether you’re a marketer or business owner, customers are the bread and butter of your business. But how do you view these customers? Do you rank them based on certain criteria, like say RFM segments? How do you measure their lifetime value? And more importantly what can you do to build a relationship with these […]

6 Ways a 360-Degree View of a Customer Makes Your Business Superior

What if you had every piece of data about your customers all in one place? Sounds like a relief, right? Having unified data in the world of e-commerce and online marketing is called having a 360-degree view of your customer. Having everything in a single location means there are no blind spots when you or […]

Understanding the 360-degree View of Your Customer

When working in marketing, there are many aspects that come to light that need to be addressed. On top of this list is anything to do with your customers, particularly their data. Hence, the 360-Degree Customer View was born. Having customer data is of utmost importance to businesses nowadays. But the problem is that most […]

How to Create a Customer Segmentation Strategy and Boost Sales

Every business, big or small, needs a customer segmentation strategy to better target their customers and increase revenues. Using this strategy, companies will then be able to better understand their customers and their needs. To do that, let’s first define what customer segmentation is. As its name suggests, customer or user segmentation means dividing your […]