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6 Ways a 360-Degree View of a Customer Makes Your Business Superior

What if you had every piece of data about your customers all in one place? Sounds like a relief, right? Having unified data in the world of e-commerce and online marketing is called having a 360-degree view of your customer. Having everything in a single location means there are no blind spots when you or […]

Understanding the 360-degree View of Your Customer

When working in marketing, there are many aspects that come to light that need to be addressed. On top of this list is anything to do with your customers, particularly their data. Hence, the 360-Degree Customer View was born. Having customer data is of utmost importance to businesses nowadays. But the problem is that most […]