How physical stores can leverage retargeting to boost their in-store sales

How physical stores can leverage retargeting to boost their in-store sales

How physical stores can leverage retargeting to boost their in-store sales
How physical stores can leverage retargeting to boost their in-store sales

And how Pinoffer helps brands do exactly that

 

Retargeting the right people, at the right place, at the right time, has been the holy grail for eCommerce marketers online. Be it to drive repeat visitors, customers, familiarity or even brand loyalty.

 

However, when it comes to physical retail stores and brands, most fail to tap into or even recognise the golden goose that is smart retargeting.

 

Truth is, with advances in Facebook and Google ads, geo-retargeting, geo-fencing and overall analytics, there’s a lot that you as the owner or manager of an offline store can do to re-engage past walk-ins and customers to boost your in-store sales.

 

Just think about it, what if you knew that a past customer is just two blocks away on your sale day? Wouldn’t an appealing push notification with a personalised offer attract them to stop by and potentially buy from you?

 

Why offline retailers should consider retargeting to drive in-store performance?

 

Why offline retailers should consider retargeting to drive in-store performance?
Why offline retailers should consider retargeting to drive in-store performance?

With retail stores footfall declining by 15% every year and 84% consumers feeling that offline retail stores should integrate with the online world, it’s hard to ignore the benefits of retargeting physical customers online!

 

Retargeting customers after they’ve left the store presenting huge sales opportunities

1. It solves the ‘out-of-sight, out-of-mind dilemma

 

Unlike e-commerce websites where one can keep engaging their visitors on auto-pilot thanks to cookies, pixel code they are retargted even after they have left the website, as for the physical retail stores are limited to their physical space.

 

It’s almost as if once a customer walks out of your store, they are lost… forever.

 

Okay, forever might be a tad bit dramatic but at least till they think of you again and we all know how long that can be when you’re completely out-of-sight!

 

Here’s where retargeting past walk-ins and customers comes in!

Physical stores can influence customer behaviour and boost sales by making sure that they’re on the minds on their ideal customers- even when they are out-of-sight!

 

2. Build familiarity and trust by engaging past walk-ins

 

On top of not having a way to contact the people who’ve interacted with their stores at least once, physical retailer stores are faced with competitors armed with marketing teams and budgets, both online and offline.

 

With studies proving the rule of seven, which simply put implies that on an average your target buyer will convert after seven interactions with your brand (either online or offline), it’s clear how important building recognition, familiarity and trust are.

 

On top of that, it’s common practice for online competitors to always maintain a competitive edge, thanks to their own targeting methods!

 

Without retargeting, it’s highly unlikely that a typical store visitor will come back to your store seven whole times- through the jungle of attractive online ads!

3. It’s precise, effective and has massive ROI

It’s precise, effective and has massive ROI
It’s precise, effective and has massive ROI

 

Hands down, a past customer is one of the ideal people to target with new offers and what better time to reach them than when they are walking by! Or when they are in need for what you sell, they can be easily converted when you attract them with localised content and they happen to be nearby, you are almost certain to attract them into your store.

 

Besides location-based targeting, retargeting on Facebook and Google can also help establish a brand image almost instantly, if done right. Basically, retargeting is one one of the most precise and effective ways to double down on ROI.

 

 

Pinoffer Introducing Location analytics and retention platform for venues

We’re super excited to finally to share what we’ve been working on

we are launching our Location analytics and retention platform.

venues analytics and retention
venues analytics and retention

 

TL;DR

Retailers, offline stores and venues now can have access to analytics and insight for there business by implementing pin offer SDK inside their mobile app and they can retarget and retain users by creating campaigns from pinoffer dashboard to target people by behaviors like “people visited specific store or place last week or months”.

publishers/mobile app owners can increase revenues by selling on ground ads and partnerships to advertisers whom want to target stadium for example . when user entered a geofence ( virtual point on map ) user will notified by ad

users will not be annoyed by ads because the ads will have a discount or offer

Example of geoFencing

geo-fencing example
geo-fencing example

How can pinoffer help venues and offline businesses?

PinOffer analytics allows storesand venues to find answers to the following questions:

1- What’s the Churn Rate in one branch of the store or in all branches?

2- What’s the Retention Rate of your store? What’s the percentage of returning users/visitors?

3- What’s the percentage of non-returning users/visitors who may have found a better alternative?

4- What kind of Ads did you use to bring visitors to your stores?

Location analytics dashboard
Location analytics dashboard

5- What’s your customer segmentation? How are they divided into males and females? What are their income rates?

6- How long do the users/visitors stay at your store?

Through Pinoffer analytics and retention platform, you can know your store-related analytics. It’s more like Google Analytics except that it’s for offline stores and not for websites.

How can pinoffer retargeting and help venues to retain their users?

 

PinOffer Platform for location analytics comes with a Retention and retargeting bonus so that you can launch advertising campaigns from within to target specific groups.

1- Push Notifications from your store app.

2- Target Ads for users on Publishers Network whom are members of PinOffer Advertising Network

3- Re-targeting on Facebook; users who visit your stores will be targeted by specific store Ads on the social network

 

PinOffer platform targets your store’s visiting customers via three different kinds of Ads:

retention platform
retention platform

 

When it comes to targeting types, PinOffer works with the known targeting type of Advertising platforms + new types of targeting.

You can target customers who visited your stores during the past week or past month. or

You can target customers who did not visit your stores for a week or for a month. or

You can target one-time visitors.

How does it works?

its Easy you can integrate our SDK inside your mobile app few line copy and past and its done. now you can access to your dashboard and see your analytics.

 

pinoffer sdk

1 line of code sdk
1 line code sdk

pinoffer sdk

 

in exchange for users’s data pinoffer will send your discounts and offer to users.

 

But why direct offers and discounts are considered better than loyalty programs?

Loyalty vs discounts
Loyalty vs discounts

According to Microsoft statistics, 89% of users prefer getting discounts in return for sharing their personal information with companies while 65% of users prefer subscribing to a loyalty program in return to sharing their personal information.

This is how PinOffer started to build its platform and mobile app. for offers and discounts it presents to companies in the form of white labels.

 

What are the tools that Pinoffer presents to companies?

PinOffer has several solutions including SDK for analytics that companies can work with. SDK uploads customer related-analytics to PinOffer analytics platform after users’ agreement.

 

PinOffer has an SDK embedded app. for companies. If the company doesn’t have a mobile app., it can get one from PinOffer that is linked to the analytics and targeting platform.

and we will keep you updated with product update