Convertedin Blog

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What You Need to Know about the Difference between ROI and ROAS

When you’re running an e-commerce business, there are many metrics to consider to keep your business running, making revenues, and profits. Among these metrics are two often mixed up terms. They are: return on investment (ROI) and return on ad spend (ROAS). Let’s focus on the difference between ROI and ROAS and how e-commerce businesses […]

[Guide] The Complete Guide to Ads Automation Using Convertedin

Ads Automation is the newest thing in ads. It’s what many online businesses are doing and what many e-commerce stores and shops want and need. That’s why we have created your complete and go-to guide on Ads Automation and how Convertedin makes the process a piece of cake for businesses. Introduction What Is Ads Automation? […]

Understanding the 360-degree View of Your Customer

When working in marketing, there are many aspects that come to light that need to be addressed. On top of this list is anything to do with your customers, particularly their data. Hence, the 360-Degree Customer View was born. Having customer data is of utmost importance to businesses nowadays. But the problem is that most […]

What You Need to Know About Facebook’s Dynamic Ads and Static Ads

In the world of advertising, there many forms an ad can take. Each social media platform comes with its various ad options. In this article, we will be talking about Dynamic ads and Static ads. Main Criteria for Any Ad When conducting ads, whether on Facebook or any other platform, there are a few basic […]

The 7 Best Advertising Platforms for Small Businesses in 2020

You’ve just started your eCommerce business (congrats!) and you’re determined to make it grow.  So, you’re ready to take advertising more seriously. To “pump” some traffic into your website, to fuel sales… And you ask yourself:  What are the best advertising platforms for small businesses in 2020? For that.. You have 2 main criteria: To […]

A Quick Guide to Online User Segmentation

When conducting your marketing efforts, the first thing you need to focus on is customer or user segmentation. Why? Because it defines all of your future efforts and helps you determine if you are achieving a return on your investment (ROI) and indicates the success of your campaigns. But first let’s explain what user segmentation […]