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RFM for E-commerce: Basics You Need to Know

Whether you’re a marketer or business owner, customers are the bread and butter of your business. But how do you view these customers? Do you rank them based on certain criteria, like say RFM segments? How do you measure their lifetime value? And more importantly what can you do to build a relationship with these […]

A Quick Guide to Average Customer Acquisition Cost in E-commerce

Online businesses know there are many e-commerce metrics they need to be aware of to grow their businesses. But one metric and expense specifically trumps all others. That’s the average customer acquisition cost in e-commerce. By knowing the average customer acquisition cost, online stores are able to determine how their various forms of marketing are […]

45+ E-commerce Vocabulary, Metrics and Biz Terms You Need to Know

Whether you already have an e-commerce business or are planning to launch one, understanding the following e-commerce vocabulary and e-commerce metrics can help you grow. Whether it’s ROI, CAGR, AOV, or something else that doesn’t come with an acronym, metrics have been around since forever. The world’s most successful businesses know what metrics they need […]