Convertedin Blog

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RFM for E-commerce: Basics You Need to Know

Whether you’re a marketer or business owner, customers are the bread and butter of your business. But how do you view these customers? Do you rank them based on certain criteria, like say RFM segments? How do you measure their lifetime value? And more importantly what can you do to build a relationship with these […]

6 Ways a 360-Degree View of a Customer Makes Your Business Superior

What if you had every piece of data about your customers all in one place? Sounds like a relief, right? Having unified data in the world of e-commerce and online marketing is called having a 360-degree view of your customer. Having everything in a single location means there are no blind spots when you or […]

The Top 24 E-commerce KPIs Every Business Needs to Know

For an online store to succeed in today’s fast-paced data-driven world, they need key performance indicators or KPIs. These e-commerce KPIs or benchmarks help brands in various ways. From managing their online stores to creating marketing strategies to understanding data to setting operational targets, marketing and operations managers as well as small-and-medium business owners can […]

A Quick Guide to Average Customer Acquisition Cost in E-commerce

Online businesses know there are many e-commerce metrics they need to be aware of to grow their businesses. But one metric and expense specifically trumps all others. That’s the average customer acquisition cost in e-commerce. By knowing the average customer acquisition cost, online stores are able to determine how their various forms of marketing are […]

8 Marketing Automation Trends You Need to know

The world is making major shifts in the areas of retail, marketing, and digital transformation and information. E-commerce businesses are constantly looking for ways to engage their customers, appeal to them, while also trying to save time and money, which brings to the forefront the idea of marketing automation. In the past few years, artificial […]

30+ E-commerce quotes to help you understand your customers better

The world of e-commerce is large and ever-growing and ever-evolving. But the changes in e-commerce over the past year (or year-and-a-half) alone were remarkable. In 2020, many offline stores were forced to shift to e-commerce to keep their businesses going, while many small e-commerce businesses struggled and others flourished. Globally, retail e-commerce sales in 2020 […]

Facebook Ad Frequency: The Complete Guide for 2021

Have you ever wondered what a good Facebook ad frequency is and how to use it to drive more business? Well, you’ve come to the right place. Many of your customers are using Facebook, even if they’re not directly buying on the platform. Facebook recently reported that it has an average 1.88 billion daily active […]

[Guide] The Complete Guide to Ads Automation Using Convertedin

Ads Automation is the newest thing in ads. It’s what many online businesses are doing and what many e-commerce stores and shops want and need. That’s why we have created your complete and go-to guide on Ads Automation and how Convertedin makes the process a piece of cake for businesses. Introduction What Is Ads Automation? […]