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A Quick Guide to Average Customer Acquisition Cost in E-commerce

Online businesses know there are many e-commerce metrics they need to be aware of to grow their businesses. But one metric and expense specifically trumps all others. That’s the average customer acquisition cost in e-commerce. By knowing the average customer acquisition cost, online stores are able to determine how their various forms of marketing are […]

8 Marketing Automation Trends You Need to know

The world is making major shifts in the areas of retail, marketing, and digital transformation and information. E-commerce businesses are constantly looking for ways to engage their customers, appeal to them, while also trying to save time and money, which brings to the forefront the idea of marketing automation. In the past few years, artificial […]

34 E-commerce quotes to help you understand your customers better

The world of e-commerce is large and ever-growing and ever-evolving. But the changes in e-commerce over the past year (or year-and-a-half) alone were remarkable. In 2020, many offline stores were forced to shift to e-commerce to keep their businesses going, while many small e-commerce businesses struggled and others flourished. Globally, retail e-commerce sales in 2020 […]

Facebook Ad Frequency: The Complete Guide for 2021

Have you ever wondered what a good Facebook ad frequency is and how to use it to drive more business? Well, you’ve come to the right place. Many of your customers are using Facebook, even if they’re not directly buying on the platform. Facebook recently reported that it has an average 1.88 billion daily active […]

[Guide] The Complete Guide to Ads Automation Using Convertedin

Ads Automation is the newest thing in ads. It’s what many online businesses are doing and what many e-commerce stores and shops want and need. That’s why we have created your complete and go-to guide on Ads Automation and how Convertedin makes the process a piece of cake for businesses. Introduction What Is Ads Automation? […]

Understanding the 360-degree View of Your Customer

When working in marketing, there are many aspects that come to light that need to be addressed. On top of this list is anything to do with your customers, particularly their data. Hence, the 360-Degree Customer View was born. Having customer data is of utmost importance to businesses nowadays. But the problem is that most […]

The 7 Best Advertising Platforms for Small Businesses in 2020

You’ve just started your eCommerce business (congrats!) and you’re determined to make it grow.  So, you’re ready to take advertising more seriously. To “pump” some traffic into your website, to fuel sales… And you ask yourself:  What are the best advertising platforms for small businesses in 2020? For that.. You have 2 main criteria: To […]