Ripple closed-loop Ecommerce ads automation

In this post, I’m discussing the ripple closed-loop ads automation in e-commerce and how to grow your sales using the data you already have. 

We will deep dive into the ads automation for E-commerce and how to utilize the ads automation on Facebook and Google.

Before we started. We created a Facebook group in case you were interested to know more about the ads automation and how to make self-growing ripples join us!

This section is assuming you have a new e-commerce store, and that you already have some customers, but before jumping into the ripple closed loops automated ads, I need to talk a little bit about the automation of the ads making sure we all are on the same page.

In order to start automated ads, you have to 

Install Facebook and Google pixels at your website, it’s a code snippet that you install to your website pages. 

The catalog that contains your products, sync of your products into Facebook and Google catalog module

Having those steps done, you can now create dynamic ads 

Dynamic Prospecting 

Dynamic Retargeting 

Dynamic Prospecting

: Facebook recommends your ads to audiences who are most probably interested in your products according to the data he has for their interests. Facebook controls what items to be shown in which order.

Dynamic Retargeting:

Retargeting your customers that broke the funnel at your website, trying to get them back to continue the business deal they started and never shaken hands on! Facebook recommends products to be displayed in which order to the customers.

The previous section is for the new-eCommerce as for the old ones that already have customers. The coming part is for you what we call the ripple closed loops ads. 

What I’m going to discuss next is the ripple effect and how to maximize the use of the data you already have to create infinite loops that generates new customers on every turn rocket-shipping your business. 

Let’s assume that you have 5000 customers, for the biggest part of your day you are focusing on getting new customers, however, your current customers are more likely to purchase faster than new customers. All it takes is to retarget him with what they might be interested in; it’s way cheaper than acquiring new customers and more effective. 

The thing is to effectively recommend what is the most interesting for them you need to have an internal recommendation engine, instead of showing ads for cross-selling in the checkout page, it will recommend it in the form of an ad, targeting the most likely to buy customers٫ 

Typically from what we found is that the data of the 5000 customers you have are not fully utilized, not even used correctly in most of the cases.

So typically if you are utilizing your data your funnel should be something like this:

Group of people visited your website, part of them decided to exit the journey at some stage, other part went through and became a customer, 

For the first part that exited early they are being targeted with ads trying to get them to buy, part of them will be your customer other parts will be out of the ads loop

For the two groups that became part of your custom audience you can use them to generate lookalike customers on social platforms. 

Those new custom audiences you can target them with ads, again part of them will go to your website and exit the journey you target them again once they are your customers create a custom audience and a lookalike audience and target the new custom audience with ads, and do all that again for the newcomers! 

If you were able to automate the processing of every new piece of data, coming to your store to be used to both target your customers to sell, and generate new lookalike audiences. That means that your system will be auto-scaling through a well-defined loop. 

The method I just mentioned, is being used at the ads platform through the Data Management Platforms. 

Data Management Platforms model customers’ data and generate lookalike audiences on the fly, it’s the process of generating lookalike audiences like the ones who interacted with the ads however they are totally anonymous. That was until 2008 then the landscape changed when more data specialized platforms appeared as such Customer Data Platforms.

Customer Data Platform is a platform that collects customer data and re-use the collected data in marketing.

The question here is what the tools you might use to be able to perform the ripple effect we discussed?

The direct answer, the biggest part of that you can do by yourself. Also, you can use any tool of the tools that are out there. Or you can use Convertedin which typically does all the mentioned above from a-z. 

Also you may join our specialized group to know more about the ads automation and how to make self-growing ripples join us!

 #Marketing #ads #advertising #facebookAds #google_ads

5 Geomarketing Hacks To Boost In-Store Sales

Geomarketing for Physical Retailers: 5 Location-based Targeting Hacks to (Actually) Increase Your Footfall and In-Store Sales

Let’s face it, if you believe mobile-first geomarketing techniques can only increase online sales, while traditional billboards and flyers are meant to drive people into stores, then you’re missing out on a major revenue booster!

Are you wondering how you can boost your physical store traffic and sales? There’s a  form to request a demo or more information at the end of the article, so please feel free to contact us if you have any questions or want exclusive access to our store analytics and re-targeting ads platform.

Geomarketing (often referred to as geotargeting or location based targeting) has come to be the weapon of choice for countless brick-and-mortars in the past few years. Especially retail stores, supermarkets, restaurants and local events.

Why? Because, geomarketing techniques add a level of smartness to any marketing or outreach strategy.

Geomarketing makes your online ads or any other promotional content 10x more personalised and contextually relevant. Not to mention, instantly setting them up for more conversations.

Caption: Powerful statistics that support Geomarketing
Caption: Powerful statistics that support Geomarketing

But wait, what exactly is Geomarketing?

Geomarketing is simply put, using your target customer’s location or geographical data to reach them with better, more contextually-relevant offers and ads.

It includes:

  1. Geotargeting: Geotargeting essentially hinges on targeting people in a broader general area by detecting their mobile device location. Other targeting factors like age, gender, interests etc can be combined with this geolocation to filter-in or even filter-out who you want to target.
  2. Geofencing: Geofencing on the other hand, involves setting up a virtual radius or ‘fence’ around a location to target people who enter that particular area.
  3. Beacon Technology: Beacons are basically small BLE devices (bluetooth enabled) that are triggered when someone is in close proximity of them. They themselves don’t send ads, but instead trigger a signal which then sends an sms, push or in-app message. The downside? Beacons only work when the bluetooth of your target user’s mobile is turned on.

In simple terms, geomarketing technologies basically boost your chances of identifying and reaching the right customers, in the right area.

Yet, very few brick-and-mortars are implementing geomarketing the right way.

At the end of the day, how you implement your geomarketing strategy can cause all the difference between wasting ad dollars(or annoying potential customers) and actually attracting and converting customers.

So without further ado, following are hacks that will turn your geo-local marketing strategy into a fine-tuned revenue generating machine.

5 Location-based Targeting Hacks that will Totally Transform Your GeoMarketing Strategy

Hack #1: There’s gold in your customer intelligence data, use it

(OR: Don’t just identify devices, identify real customers)

Irrespective of the geomarketing technology or campaign (Fb ads, SMS, push, etc) you use to attract people to your physical store, don’t just focus on reaching devices. Focus on your customer’s profile.

Use the information you have about your target audience. Actual data around who your real customers are, not just who you think they could be.Be it their age, gender, how often they shop for the products you sell or even where they hang out- can filter out your ideal customer from the crowd in your target area.

What you know about your current customers can actually help you attract tons of potential customers.

Customer data combined with location can help target the right person, at the right place
Customer data combined with location can help target the right person, at the right place


Here a good place to get this valuable information would be to look into your brick-and-mortar store analytics.

The only catch? Getting your hands on this rich, valuable data.


Traditional in-store analytics sadly just don’t make the cut. While, new more intelligent all-in-one geomarketing and retention platforms like Converted.In not only capture this data but also analyse it and present it to you in a way that can actually be used to filter, segment and target ideal customers.

Hack #2: Know how to choose between geo-fencing, geo-targeting or beacon proximity

(OR: Identify what your business needs)

As mentioned earlier, all geomarketing techniques will help you reach potential customers in a target area, but the type you choose can make or break your targeting campaigns.

Depending on your specific goal, you should evaluate the advantages and limitations of each technology.

The 3 major types of geomarketing technologies; geotargeting, geofencing and beacon technology
The 3 major types of geomarketing technologies; geotargeting, geofencing and beacon technology

More specifically, you should use geo-targeting, if:

  • You want to target a broad area like a country, city or even zip code. This is ideal for retail chains and supermarkets with many store locations.
  • You have access to a ton of customer data to be able to filter out your ideal customers from a big crowd.

Go with geofencing, if:

  • You want to target a smaller radius(typically 50-200m) near your store or a competitor’s store nearby
  • Your location is king and you already know that your ideal customers are in the area. Practically everyone in that small area could become a customer.

Last but not the least, beacon or ble tech is for you, if:

  • You want to target a campaign to people who pass an extremely specific point like say, as aisle in your store or a particular atm near your store.
  • You offer an app which users have granted location permissions to.

In essence, the kind of establishment you have and your customers characteristics should define the technology you use.

For instance, it makes sense for restaurants to create a 50m geofence around their outlet and send special offers to people who enter that “fence.”On the other hand, it’s suitable for a music concert to geo-target ticket ads to audiences who live in that city, like music and are in the age group of 18-30.

#Hack 3: Get Creative With the Places You Target

(OR: Think outside the box)

Most retailers currently start by targeting the immediate surroundings of their store and then expanding over time- and there’s no harm in that!

That said, the more creative you are about the places you target, the higher your rewards. Think about the specific spots or areas your ideal customers visit. Are there such places close to your store?

As a real world example, supermarket chain Whole Foods set up geofences around competing supermarkets near their store locations. By targeting special discount ads to mobile users, they managed to grab 3x more shoppers straight from their competitors.

You don’t always need to target your competitors, either.

Say, you’re a sportswear store, you could set up a geofence around a popular local gym. If you sell products for mothers, target nearby schools at drop-off and pick-up times. As an organic cafe, you could hit local vegan events and much more.

Hack #4: Use location and promotion ad extensions for your search and facebook ads

(OR: Make the most of the features at your disposal)

Facebook and Google ads (both search and display) are by no means new to the geomarketing game.

As both platforms encourage offline stores to use online ads and drive in-store footfall, most retailers still making the mistake of ignoring the finer details.

We’re talking about the location and promotion ad extensions features.

Location ad extensions increase footfall by 20%
Location ad extensions increase footfall by 20%


The location ad extension as the name suggests, lets you add your store address to your ad and increase conversions by at least 20%. The promotion extension on the other hand displays your store’s current offers within the ad.

When combined together, they make a store appear accessible and value-for-money and instantly bump up conversion rates.

Tip: Key in another layer of filters by targeting specific times of the day (open hours) and location of target user. You’ll end up saving your ad dollars while keeping your ROI high.

#Hack 5: Encourage potential customers to allow you to target them

(OR: Respect customer data and privacy, and they will love you for it)

Data privacy and consumer preference tracking has long been debated in most types of marketing. More so for those that involve location!

Fact is, consumers hate their privacies being breached, unless…they’re actually getting something useful in exchange!

As revealed by a Microsoft study, consumers are willing to share their data in exchange of either valuable discount offers, cash rewards or extremely exclusive benefits. In fact, it points out that:

  • 65.2% customers would let you target them for loyalty points
  • 89.3% for geo-local discounts
  • And a whooping 99.6% customers are willing to be targeted with cash rewards

But you need to ask them to grant permissions, first.  This simple customer-centric hack can go a long way in building a good relationship with your customer and keeping bringing them to your store.

Make sure that you hit them with a hard-to-say-no-to offer, at the get go!

Needless to say, don’t misuse the data you track. Refrain from spamming them with persistent offers. Or telling them how you “noticed they visited a nearby store!”

Like most other growth hacks, geomarketing has seen its own share of misuse.

Yet, when done right, it can be highly beneficial for brick-and-mortars in all kinds of markets.

After all, it’s hard to ignore the success stories and dollars generated by smart and cost-effective geomarketing campaigns, by brands big and small.

Get in touch with us for a demo on how Pinoffer can help you leverage geomarketing to take your footfall and in-store revenue to the next level.


Boost In-Store Sales, The Digital Way

Recipe for In-Store Sales and Success: Bridging the Gap Between the Physical and Digital

Boost In-Store Sales, The Digital Way
Boost In-Store Sales, The Digital Way

It’s no secret that digital especially mobile-first technologies have not only changed the way customers shop, but also the way retailers boost in-store sales. From how we use our smartphones to discover stores and products to what we want our purchase experiences to be like.

Not to mention, eCommerce retailers who are armed with all the data around their customers’ visiting, browsing and buying behavior.

They use this very data to reach the right people, at the right time- with the right offer.

There is a form to request a demo or get more information at the end of the article. So please don’t hesitate to contact us if you have any questions or want access to our store analytics or re-targeting ads platform.

If you’re here, as a physical retailer you’re most likely evaluating where your store or chain stands. How can you boost in-store sales by tapping into digital technologies? How can you build a bridge between your physical brick-and-mortar and the chaotic digital world your customer love?

You Don’t Have To Distribute and Sell Online, But You Need To Attract and Market Online.

As a starting point, consider asking yourself:

  1. How can I learn about my visitors and customers so that I can send more effective and personalized offers?
  2. How do I digitally attract my ideal customers to come and buy from my physical brick-and-mortar store?
  3. When and How can I re-attract or retarget customers to keep coming back to my store?

All good questions- and the answers are right here.

1. Get Your Hands On Accurate Customer and In-Store Data

While eCommerce retailers track everything to offer better offers and experiences, physical retail stores remain data blind spots.

Beyond basic data points like footfall and total sales, brick-and-mortar stores fail to track customer activity, behaviour or patterns.

As a physical retailer you need to make sure that you’re not missing out due to a lack of high-quality data!

A simple, cost-effective and convenient approach would be to choose an all-in-one in-store analytics and targeting platform, like Pinoffer.

A platform that tracks and analyses all of your in-store customers, activities and sales.

retail analytics dashboard
retail analytics dashboard

Our dashboard specifically, tells you everything that happens in your store(s) or branch(es). Who your customers are, how much time they spend in your premises, what they like, what they buy, when they buy, how many leave without buying, how many come back and more.

To give your sales an even bigger boost, our platform uses this data to uncover shopping patterns and preferences.

That way, you can easily run interest and preference based campaigns and take your marketing and sales game to the next level (more on this later).

2. Digitally Target Ideal Buyers for In-Store Purchases

On an average, smartphone users in the US spend more than 3 hours a day on their mobile devices.

In essence, mobile can be a rewarding targeting and marketing channel. A channel to acquire your ideal customers and drive in-store traffic and purchase decisions.

A. Geo-fenced Proximity Targeting

Geo-fencing or Geo-targeting simply put, translates to targeting potential customers around a particular location. In this case, your physical brick-and-mortar store.

Although geo-localised technologies have been around for a while, too many retailers make the mistake of bombarding passersby with countless out-of-context offers. Be it through Google and Facebook ads or real-time notifications.

Here geo-targeting solutions like our platform, can help avoid those mistakes.

Essentially, you can direct relevant in-store offers and ads to ideal customers who are in the proximity of your store based on their mobile device location.

Remember: you can specify radius down to the last decimal. So, say you want to target people in the same mall as your store, you can!

And wait there’s more.

Combining location with other targeting factors like age, gender, etc can be a great way to reach and influence ideal buyers when it’s most convenient for them to stop by your store. Get in touch with us to learn more about how you can start leveraging geo-fencing and drive in-store sales.

3. Re-targeting Past Customers Online or On-Mobile

Today, physical retailers need to make sure that their stores remain relevant places where customers want to come back to. Again, digital can be the best hook.

A.  Facebook and Google Remarketing

What better way to expose past customers to personalised offers than reappear on two of their favourite platforms. We’re talking about targeted Facebook and Google ads.

With Pinoffer for instance, you can target promotional offers to past buyers based on a bunch of other factors. Factors like shopping history, proximity to your store, their preferences etc.

A great example of a Facebook Ad that targets past customers near its stores
A great example of a Facebook Ad that targets past customers near its stores


Your ads could be offering discount coupons for in-store purchases exclusively to past customers who’ve gone cold. Or like Macy’s, you could be advertising specific products to frequent buyers.

As long as you avoid spamming the wrong offer at the wrong time, targeted ad campaigns can be huge stepping stone for in-store sales.

B. Personalised SMS Retargeting

sms retargeting image
sms retargeting image

With a read rate of 98%, , SMS campaigns can expand your physical stores’ boundaries into your customers’ mobile devices.

For your SMS campaign to work, you want to make it as relevant and non-spammy as possible.

Again, location can be a key targeting factor. Say, if you want to send ‘exciting discounts,’ it makes sense to SMS past customers when they’re near your store.

Purchase history can be another targeting factor. You could be running campaign to announce new stock or first day of sale to your highest spenders. You could also be SMS-ing discount coupons to say customers who bought from you two months ago.

Needles to say, Pinoffer’s retention features let you do all of this, and then some.

In the long run repeat customers or the lack of them can make or break a business. You can make sure that you end up on the winning side.

At the end of the day, the more you connect your physical store to the digital world, the more in-store sales and revenue you’ll end up generating.

Get in touch with us and learn more about how you can take advantage of digital technologies and boost your physical retail sales.

It’s time to get creative with digital!


Digital Transformation in the Retail Industry in MENA


If there’s one sector that’s most affected by ever-changing customer demands and customer buying behaviour; it’s the physical retail industry. Today, customers have the upper hand- they go online for convenience, easy access and personalised shopping experiences.

On one hand, eCommerce websites target, track and monitor their visitors, collecting invaluable data at each touchpoint. On the other hand, physical retail stores are barely managing to tap into the potential of the digital world.

In the MENA region alone, eCommerce sales have been growing YoY with 2017 closing at $23.3bn, 2018 at $28.6bn and 2019 estimated at $35bn.

So how can physical retailer take back their market share and continue to grow their bottom line?

The answer lies in Digital Transformation.

Hey, before you dive right in–  There is a simple form to request a demo or request more info at the end of the article. Please feel free to contact us if you have any questions.

What does Digital Transformation Mean for the Retail Industry?

Simply put, digital transformation is nothing but reimagining how you drive revenue and stay competitive in a digital-first, customer-centric world.

However, digitally transforming your retail store does not necessarily mean that you need to shut down your brick-and-mortar. Set up an eCommerce revenue channels. Or start advertising to grow online.

On the contrary, you could digitally transform your store by making the most of something as simple yet sophisticated as geomargeting or proximity targeting to drive footfall.

How can Retail Stores in MENA get started with Digital Transformation?

Leveraging Pinoffer as a stepping stone

As the owner or manager of a retail brand, you’re most likely hesitant or overwhelmed by the countless digital channels out there.

Talking about the MENA region specifically. It’s become commonplace to hire 3rd party digital transformation consultants that burn a hole through marketing budgets. As a result, only big players in the retail space can actually afford to turn to them.

At Pinoffer, we’re breaking these barriers!

With Pinoffer, now you can drive in-store traffic and deliver smooth customer experiences- without burning a hole in your pocket or the knowledge and expertise of digital channels.

So without further ado, here’s why Pinoffer’s simple and efficient platform is a retailer’s ideal stepping stone into a digital first world:

1. Analytics Dashboard: Collecting valuable in-store data to understand customers and store performance

pinoffer dashboard
pinoffer dashboard

Once you sign up for a demo at Pinoffer, you get access to a unified dashboard that tracks, measures and presents every aspect of your physical store.

From monthly to hourly metrics like:

  • footfall
  • time spent in store
  • revenue generated
  • churn and retention rates
  • slow days, busy days

We bring all the analytics you need to track and optimise your store’s performance- all in one place.

Think about what you can do with this data, from sending offers on low key days to upping your store and customer experience on busy days- all of which our platform helps you do.

2. Powerful geo-targeting and retargeting options to drive footfall

In a nutshell, geo-targeting allows you to send location-based notifications to users. On the other hand, geo-fencing allows you to draw a virtual area in and around which you want to target users.

With a read rate of 98%, sms and push notifications can be one of the most effective ways to expose customers to promotions. Couple them with geo-targeting and geo-fencing and it’s possible to for you to send highly personalised offers to ideal customers at the right place, at the right time.

Retailers like yourself can use Pinoffer to target new customers and retarget the old ones in real-time. On top of that, by using other targeting criteria like age, gender, interest, etc it becomes all the more easier for to reach your ideal customer!

Bringing back your customers with smart geo-fencing and push notifications
Bringing back your customers with smart geo-fencing and push notifications

3. Attracting and retaining customers with targeted Google and Facebook Ads

On typical days, you most likely see a lot of visitors who look around but don’t buy or buy but never come back. If you’re not doing anything to get these people back to your store once they leave, then you’re missing out on potential sales. After all, it’s easier to sell to people who know you, than people who don’t!

So, what better way to reappear in front of them and attract them to come back than personalised Facebook and Google retargeted ads.

With Pinoffer specifically, you can target ads to your past visitors and customers. These ads could offer special discounts and engage them. To boost conversions, you could create FOMO by making the offer valid for a limited time. The possibilities are endless!

Tapping into the advantages of the digital world to improve in-store sales and customer experience doesn’t have to be as intimidating as it sounds.

Get in touch for a quick demo and discover how you can start attracting, tracking and retargeting your ideal customers, right away!







How Converted.In helps physical retail stores increase repeat sales

How Converted.In helps physical retail stores retarget customers and boost repeat sales


pinoffer dashboard
pinoffer dashboard


All location-based retargeting services are not created equally! The proof is in the pudding- and at Pinoffer, we are leveraging data, accuracy and smart retargeting to drive sales for retailers and brands.

Our intuitive platform and retargeting options are designed to help you reach and retain your ideal customer and in turn drive up your in-store sales.

Furthermore  we equip the offline stores with an intelligence dashboards and analytics where you can understand your customers interests, and behaviors.

1. Bringing back your customers with smart geo-fencing and push notifications

Bringing back your customers with smart geo-fencing and push notifications
Bringing back your customers with smart geo-fencing and push notifications


It’s no secret that push notifications promoting personalised offers, discounts and new collection launches sent to the right customers can quadruple your footfall on any given day.

Besides, we also take pride in our accurate geofencing targeting abilities which simply put allows you to target people in an area around a particular geographical point, for example your store or even your competitor’s store.

Attract past customers when they are nearby

Plus if done right, it’s 4x more easier to bring back an old customer to the store and drive them to buy than attract a new one- which is what Pinoffer is committed to deliver.

Couple geofencing with attractive push notifications and you’ve got yourself a well-oiled footfall and revenue driving machine.

2. Building engagement, relations and sales with Facebook and Google Ads

To solve the out-of-sight, out-of-mind dilemma, at Pinoffer we re-engage your customers even after they have left your store. And what better way to do that than target the places they visit the most? Facebook and Google sites.

Powered by our smart positioning methods, we put your brand in front of your ideal customer and continue to build familiarity and engage them through ads that direct them to your store.

Our aim: to establish familiarity, build a relationship and position your brand at the top of their mind as a leading retailer in your niche.

3. Powerful store analytics to help you up your marketing and customer experience game

store analytics
store analytics

Today, the better you know your customer, the more equipped you are to deliver amazing customer experience, create effective offers and make well-informed sales decisions.

Besides, to compete with online competition, physical stores need to take data seriously. Data points like footfall, sales, conversion rate, churn rate and more on a daily basis are designed to help you take your marketing and sales game to the next level.

In-store analytics to boost your sales and performance

And that’s where our simple yet powerful analytical dashboard comes in!

Our analytics will give you key insights like how many people walked in each day and how many converted or churned to the busiest and slowest days of the week (month or year, even) in terms of sales beside reach insights on their interests and shopping habits. Imagine what you could do with this data- from launching new collections on busy days to offering personalised in-store customer experience or attractive offers on slow days.

Today, most successful brands are infusing online retargeting, geofencing and location based geo-targeting to boost their sales and stay ahead of competition so why should you miss out! Contact us at Pinoffer  to enjoy the watch your numbers up.

How physical stores can leverage retargeting to boost their in-store sales

How physical stores can leverage retargeting to boost their in-store sales

How physical stores can leverage retargeting to boost their in-store sales
How physical stores can leverage retargeting to boost their in-store sales

And how Pinoffer helps brands do exactly that


Retargeting the right people, at the right place, at the right time, has been the holy grail for eCommerce marketers online. Be it to drive repeat visitors, customers, familiarity or even brand loyalty.


However, when it comes to physical retail stores and brands, most fail to tap into or even recognise the golden goose that is smart retargeting.


Truth is, with advances in Facebook and Google ads, geo-retargeting, geo-fencing and overall analytics, there’s a lot that you as the owner or manager of an offline store can do to re-engage past walk-ins and customers to boost your in-store sales.


Just think about it, what if you knew that a past customer is just two blocks away on your sale day? Wouldn’t an appealing push notification with a personalised offer attract them to stop by and potentially buy from you?


Why offline retailers should consider retargeting to drive in-store performance?


Why offline retailers should consider retargeting to drive in-store performance?
Why offline retailers should consider retargeting to drive in-store performance?

With retail stores footfall declining by 15% every year and 84% consumers feeling that offline retail stores should integrate with the online world, it’s hard to ignore the benefits of retargeting physical customers online!


Retargeting customers after they’ve left the store presenting huge sales opportunities

1. It solves the ‘out-of-sight, out-of-mind dilemma


Unlike e-commerce websites where one can keep engaging their visitors on auto-pilot thanks to cookies, pixel code they are retargted even after they have left the website, as for the physical retail stores are limited to their physical space.


It’s almost as if once a customer walks out of your store, they are lost… forever.


Okay, forever might be a tad bit dramatic but at least till they think of you again and we all know how long that can be when you’re completely out-of-sight!


Here’s where retargeting past walk-ins and customers comes in!

Physical stores can influence customer behaviour and boost sales by making sure that they’re on the minds on their ideal customers- even when they are out-of-sight!


2. Build familiarity and trust by engaging past walk-ins


On top of not having a way to contact the people who’ve interacted with their stores at least once, physical retailer stores are faced with competitors armed with marketing teams and budgets, both online and offline.


With studies proving the rule of seven, which simply put implies that on an average your target buyer will convert after seven interactions with your brand (either online or offline), it’s clear how important building recognition, familiarity and trust are.


On top of that, it’s common practice for online competitors to always maintain a competitive edge, thanks to their own targeting methods!


Without retargeting, it’s highly unlikely that a typical store visitor will come back to your store seven whole times- through the jungle of attractive online ads!

3. It’s precise, effective and has massive ROI

It’s precise, effective and has massive ROI
It’s precise, effective and has massive ROI


Hands down, a past customer is one of the ideal people to target with new offers and what better time to reach them than when they are walking by! Or when they are in need for what you sell, they can be easily converted when you attract them with localised content and they happen to be nearby, you are almost certain to attract them into your store.


Besides location-based targeting, retargeting on Facebook and Google can also help establish a brand image almost instantly, if done right. Basically, retargeting is one one of the most precise and effective ways to double down on ROI.



Pinoffer Introducing Location analytics and retention platform for venues

We’re super excited to finally to share what we’ve been working on

we are launching our Location analytics and retention platform.

venues analytics and retention
venues analytics and retention



Retailers, offline stores and venues now can have access to analytics and insight for there business by implementing pin offer SDK inside their mobile app and they can retarget and retain users by creating campaigns from pinoffer dashboard to target people by behaviors like “people visited specific store or place last week or months”.

publishers/mobile app owners can increase revenues by selling on ground ads and partnerships to advertisers whom want to target stadium for example . when user entered a geofence ( virtual point on map ) user will notified by ad

users will not be annoyed by ads because the ads will have a discount or offer

Example of geoFencing

geo-fencing example
geo-fencing example

How can pinoffer help venues and offline businesses?

PinOffer analytics allows storesand venues to find answers to the following questions:

1- What’s the Churn Rate in one branch of the store or in all branches?

2- What’s the Retention Rate of your store? What’s the percentage of returning users/visitors?

3- What’s the percentage of non-returning users/visitors who may have found a better alternative?

4- What kind of Ads did you use to bring visitors to your stores?

Location analytics dashboard
Location analytics dashboard

5- What’s your customer segmentation? How are they divided into males and females? What are their income rates?

6- How long do the users/visitors stay at your store?

Through Pinoffer analytics and retention platform, you can know your store-related analytics. It’s more like Google Analytics except that it’s for offline stores and not for websites.

How can pinoffer retargeting and help venues to retain their users?


PinOffer Platform for location analytics comes with a Retention and retargeting bonus so that you can launch advertising campaigns from within to target specific groups.

1- Push Notifications from your store app.

2- Target Ads for users on Publishers Network whom are members of PinOffer Advertising Network

3- Re-targeting on Facebook; users who visit your stores will be targeted by specific store Ads on the social network


PinOffer platform targets your store’s visiting customers via three different kinds of Ads:

retention platform
retention platform


When it comes to targeting types, PinOffer works with the known targeting type of Advertising platforms + new types of targeting.

You can target customers who visited your stores during the past week or past month. or

You can target customers who did not visit your stores for a week or for a month. or

You can target one-time visitors.

How does it works?

its Easy you can integrate our SDK inside your mobile app few line copy and past and its done. now you can access to your dashboard and see your analytics.


pinoffer sdk

1 line of code sdk
1 line code sdk

pinoffer sdk


in exchange for users’s data pinoffer will send your discounts and offer to users.


But why direct offers and discounts are considered better than loyalty programs?

Loyalty vs discounts
Loyalty vs discounts

According to Microsoft statistics, 89% of users prefer getting discounts in return for sharing their personal information with companies while 65% of users prefer subscribing to a loyalty program in return to sharing their personal information.

This is how PinOffer started to build its platform and mobile app. for offers and discounts it presents to companies in the form of white labels.


What are the tools that Pinoffer presents to companies?

PinOffer has several solutions including SDK for analytics that companies can work with. SDK uploads customer related-analytics to PinOffer analytics platform after users’ agreement.


PinOffer has an SDK embedded app. for companies. If the company doesn’t have a mobile app., it can get one from PinOffer that is linked to the analytics and targeting platform.

and we will keep you updated with product update