When conducting your marketing efforts, the first thing you need to focus on is customer or user segmentation. Why? Because
Facebook is a common go-to advertising platform, offering various audience options for advertisers including today’s topic: the Facebook Lookalike Audience.
Omnichannel marketing or having an omnichannel experience has become a common term among marketers and business-to-business (B2B) companies. But what
Every business, big or small, needs a customer segmentation strategy to better target their customers and increase revenues. Using this
So far, 2019 has been an incredibly exciting yet challenging year for the brick and mortar retail industry. Especially in