Convertedin Blog

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Introducing Convertedin’s AI Prediction Engine for E-commerce Stores

Customer segmentation is an essential part of e-commerce growth and Convertedin. But our newest product release takes segmentation to a whole new level with AI prediction! Now e-commerce store owners can use Convertedin to not only segment customers but also predict customer behavior and segments based on those customers’ actions inside your store. The new […]

7 Best Shopify Marketing and Ads Apps for Your Online Store

Got an e-commerce store on Shopify? Great! But how do you measure the effectiveness of your ads? Whether it’s to grow traffic and revenues or divert customers to certain items, special offers or end-of-season sales, ads are essential for any Shopify store. But it’s important to find a Shopify ads app that delivers results and […]

RFM for E-commerce: Basics You Need to Know

Whether you’re a marketer or business owner, customers are the bread and butter of your business. But how do you view these customers? Do you rank them based on certain criteria, like say RFM segments? How do you measure their lifetime value? And more importantly what can you do to build a relationship with these […]

6 Ways a 360-Degree View of a Customer Makes Your Business Superior

What if you had every piece of data about your customers all in one place? Sounds like a relief, right? Having unified data in the world of e-commerce and online marketing is called having a 360-degree view of your customer. Having everything in a single location means there are no blind spots when you or […]

The Top 24 E-commerce KPIs Every Business Needs to Know

For an online store to succeed in today’s fast-paced data-driven world, they need key performance indicators or KPIs. These e-commerce KPIs or benchmarks help brands in various ways. From managing their online stores to creating marketing strategies to understanding data to setting operational targets, marketing and operations managers as well as small-and-medium business owners can […]

9 Ways to Create Effective Ads and Prevent Ad Fatigue

Have you felt like you watched an ad way too many times that you were just tired of it? In the world of marketing and advertising, this is called ad fatigue. Ad fatigue isn’t limited to social media. You’ve probably experienced it while watching TV or listening to the radio. When an ad keeps coming […]

A Quick Guide to Average Customer Acquisition Cost in E-commerce

Online businesses know there are many e-commerce metrics they need to be aware of to grow their businesses. But one metric and expense specifically trumps all others. That’s the average customer acquisition cost in e-commerce. By knowing the average customer acquisition cost, online stores are able to determine how their various forms of marketing are […]

8 Marketing Automation Trends You Need to know

The world is making major shifts in the areas of retail, marketing, and digital transformation and information. E-commerce businesses are constantly looking for ways to engage their customers, appeal to them, while also trying to save time and money, which brings to the forefront the idea of marketing automation. In the past few years, artificial […]